Resources | FAQs

Why do I want to Stage my house if I am selling it?

Staging enhances the look and feel of the home, allowing the potential buyer to visualize themselves and their furnishings in the house. Statistics have consistently proven that Staging a house, prior to going on the market, decreases the days on the market and increases the sales amount.


How much will Staging cost?

The average Staging cost is 3% of the selling price. In most cases, your home is your largest financial asset, and investing 3% will maximize your return. 3% is used as a general guideline and Staging will be customized for each sellers’ situation. You can do as much or as little as you desire.


What is the difference between Staging and Redesign?

Both involve the transformation of a space by rearranging and repurposing your existing furnishings. However, Occupied Staging is for people who are selling their home and Redesign is for people who are still living in their home. Often we will remove many of the homeowners items during Staging to optimize the size and space of the room, where with Redesign we work with most of the homeowners possessions.


What are “areas of influence” or “high impact” rooms?

Areas of influence affect the purchasing decisions of the buyers, and are recommended to Stage them for the sale of a house. They are rooms where people spend most of their time.


What are the steps in Staging/Interior Redesign?

The homeowner and designer meet to preview the property. This generally takes 30 - 60 minutes and we assess the properties needs. A report is compiled with room-by-room recommendations and pricing. A meeting is scheduled to discuss the report and prioritize the areas to be completed, as well as budgets. After that we schedule a convenient date and time for the Staging or Interior Redesign to be completed.


Do I need to be home during the Staging/Interior Redesign?

We ask that the homeowner is not home during the Staging/Interior Redesign because it heightens the excitement and anticipation of the “reveal.” It also allows the designers to completely focus on the Staging/Interior Redesign until it is completed. As a result, the designers maximize their efficiency and minimize the homeowners costs.


What is the IRIS, IDS and DCI designations that you hold?

IRIS is an international organization, Interior Redesign Industry Specialists. Members receive professional training and certification in Staging and Interior Redesign. Membership gives us continuing education and association with other designers to share our information, knowledge and experiences - thus better serving our clients. The IDS represents the Interior Design Society that we are also members of and gain educational benefits. DCI is the Dewey Color Industry designation for being trained and certified as a color specialist after successfully completing their course work and training.